Free tool · about 3 minutes

Brand Positioning Diagnostic

Answer ten questions about your brand as it is today, not as you would like it to be. You will get a score, a breakdown across five dimensions and the first moves worth making.

Private by design: your answers are scored in your browser and are never sent or stored.

Please answer every question to see your result.

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This diagnostic is a self-assessment and a starting point, not a substitute for customer research. Scores reflect your own answers.